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Asia Backs Gianni Infantino for FIFA Re-Election After Dramatic U-Turn


FIFA president Gianni Infantino at a football governance event amid Asian support for his re-election campaign.

Gianni Infantino Gains Major Boost as Asian Football Backs FIFA Re-Election Bid

Date: October 23, 2026

FIFA President Gianni Infantino has received a major boost in his campaign for another term after the Asian Football Confederation (AFC) publicly pledged its support for his re-election. The announcement marks a significant turnaround following criticism of Infantino's leadership earlier this year.

AFC President Sheikh Salman bin Ibrahim Al Khalifa announced the backing on Friday during the confederation's extraordinary congress in Tokyo, Japan, where Infantino was also present.

The endorsement could strengthen Infantino's position ahead of the FIFA presidential election scheduled for March 2027. Asia's 47 member associations represent an important voting bloc in the contest to lead world football.

Asian Football Confederation Changes Its Position

The AFC's latest announcement comes just over two months after it joined European football's governing body UEFA and CONCACAF in criticising Infantino over a controversial proposal involving private investment in FIFA's commercial operations.

At the time, the football organisations raised serious concerns about trust, transparency and leadership. Their criticism put additional pressure on Infantino as he sought support for another term.

However, Sheikh Salman adopted a different tone during the Tokyo meeting, emphasising unity and cooperation.

He said the AFC reaffirmed its commitment to supporting Infantino's leadership as he seeks a new mandate as FIFA president.

The statement represents an important political development within international football, although individual national associations retain their own voting rights.

Controversial World Cup Investment Plan

One of the major issues behind the earlier disagreement was a proposal to sell a stake in a new FIFA commercial business to private investors.

The plan was intended to raise as much as $4.2 billion, with the money linked to FIFA's wider football development ambitions. However, it faced opposition from several football organisations concerned about the proposal and the way it had been developed.

FIFA eventually abandoned the plan in July 2026 after resistance from member associations and other stakeholders.

Infantino subsequently apologised to FIFA's ruling council for mistakes associated with the proposal, according to reports published this month.

The controversy raised questions about decision-making and accountability within football's global governing body. The AFC's renewed support suggests that its leadership is now seeking to move beyond the dispute.

Why Asia's Support Matters for Infantino

FIFA's presidential election involves representatives from 211 member associations, with each association entitled to a vote.

The AFC's 47 members therefore represent a substantial share of the electorate. Support from Asian football could prove influential as candidates seek to build the backing needed to win the presidency.

Infantino has also received support from football organisations in other regions, including Africa and South America. Nevertheless, the level of support can vary among individual national associations, and a confederation's endorsement does not automatically guarantee every member's vote.

The election campaign is expected to remain closely watched as the deadline for rival candidates to enter the contest approaches.

According to reports, candidates have until November 18 to declare their intention to challenge Infantino. No rival candidate had formally entered the race at the time of the October 23 announcement.

Infantino's Record and the Challenges Ahead

Infantino became FIFA president in 2016 following the departure of Sepp Blatter amid a major corruption scandal that rocked international football.

Since taking office, he has overseen significant changes to the sport's international competitions, including the expansion of the men's FIFA World Cup to 48 teams and the introduction of a revamped FIFA Club World Cup.

His leadership has also attracted criticism over governance decisions, commercial initiatives and his relationships with political figures.

Supporters point to FIFA's increased financial resources and funding for football development around the world. Critics, meanwhile, continue to demand greater transparency and stronger accountability.

These competing views are likely to remain central to discussions about his leadership and the future direction of FIFA.

What Happens Next?

The AFC's endorsement improves Infantino's position, but the presidential election process is not yet complete. Rival candidates could still emerge before the November deadline, and member associations will ultimately determine the outcome through their votes.

Attention will now turn to whether other regional football organisations maintain their support and whether the earlier disagreements over FIFA's commercial strategy have been fully resolved.

For Asian football, the decision also highlights the region's influence in global football governance. Its member associations collectively hold a substantial number of votes, giving the confederation an important role in shaping the organisation's leadership.

Conclusion

Gianni Infantino has secured a significant political boost after the Asian Football Confederation pledged support for his re-election bid during its Tokyo congress on October 23, 2026.

The decision marks a notable shift from the criticism directed at FIFA's leadership over its abandoned private-investment proposal. With the election scheduled for March 2027, support from Asia could strengthen Infantino's campaign, although the final result will depend on the votes of FIFA's member associations.

The coming weeks will be important in determining whether his backing grows further and whether any serious challenger enters the race.

Source: Reuters, Associated Press and AFP reporting on the Asian Football Confederation's endorsement and FIFA's presidential election.